Imagine you own a small bakery. Every day, people nearby type things into Google like “best croissants near me” or “fresh sourdough bread.” If your bakery’s website uses those exact words, Google is more likely to show your site to those people. That’s the idea behind keyword research — finding the right words so the right people find you. So what exactly is a keyword? A keyword is any word or phrase that someone types into a search engine. It can be one word like “pizza” or