What Is a Meta Title? A meta title (also called a title tag) is the clickable blue headline you see in Google search results. It tells both search engines and users what your page is about — in just a few words. For example, if you search "how to make pancakes," you might see a result that says: That's the meta title. Think of it like the title of a book. It's the first thing people read, and it instantly tells them whether the page is worth their time. Key things to know abo